Sunday, October 12, 2008

Meterpops!

Ok, I should be sleeping. Or doing homework. I just StumbledUpon this awesome street installation by Mark Jenkins. Meterpops. Oh, what a wonderful world it would be if every parking meter was actually a lollipop. I will dream about this tonight.

Music is Your Soulmate



Andy showed me this adorable ad for Fuse created by the Brooklyn Brothers. My heart. It's melting

I haven't had a chance to look through all of their other stuff, but they do have some pretty compelling ads for Reuters news source that everyone should check out.

I must confess, I am quick to judge the motives implemented by the advertising industry as a whole. After reading up on the Brooklyn Brothers' purpose, I am starting to realize that those generalizations that label the advertising world as one that nurtures lies are, in some cases, untrue.

"We believe that the creativity lies not in the multi-million dollar ad industry, but in the multi-billion dollar industries that support it. And that the enduring ideas at the heart of every great brand are seldom created in the mind of someone who went to ad school.

That's not to say advertising isn't important. But, the role of communications today is to make sure that a consumer can see clearly to the soul of the brand without having to stumble over an agency's imagined wit and cleverness. "

Not exactly based in ethical standards, but they're sort of trying, right?

Monday, October 6, 2008

a learning experience indeed!



My dad is a hero. Literally. He recently spent 21 days on a FEMA mission in Texas searching homes for victims of Hurricane Ike. Two days after he returned, my sister and I returned to the apartment to find a parcel of decent size waiting for us. We, of course, hoped for food.

Inside, we found two MREs, Meals Ready to Eat. Apparently, the team relied on these a lot when the power was out. My dad, in all of his supreme awesomeness, thought of Katie and I when he found the vegetarian meals and decided to save one for each of us.

So much cool stuff to say about these little treats, and definitely not enough time to explain them. Each meal is suppose to be composed of 1,2000 calories. They are meant to sustain units for a maximum of 21 days. I don't think I could last for 21 days on these puppies (which would probably be a good thing considering the 1,2000 calorie a meal situation).

The coolest parts were the flameless ration heaters. Assemble, add water, and viola! heat!
[Insert obligatory Rookie of the Year quote: "HOT. ICE. It's the best of both worlds!"]

They're pretty awesome little packages- designed well too!

Some photos of the endeavour...
And here they are, the sneaky bbq burger and the overly excited penne pasta.

Off to see the Obama rally FEATURING my good man Bill Clinton. With any luck, I'll have some images to post later.

^D
Sarah

Wednesday, October 1, 2008

Reclaim the Streets

So it's a lot harder to find the time to update this than I thought.  I would love to post some really in depth theory or step-by-step instructables, but at this point, that is out of the question.  I'm reading 'No Logo' by Naomi Klein for my Design Rebels class and I just started the chapter entitled "Reclaim the Streets." 

"Like adbusters, RTSers have transposed the language and tactics of radical ecology into the urban jungle, demanding uncommercialized space in the city as well as natural wilderness in the country or on the seas."
[Naomi Klein]

Here's a video of the 1996 RTS festival that blocked London's M41, a six-lane highway. 


more on this later...
^D
Sarah