
I was chatting with a classmate today about Scotland and recalled a drink that I found one day in Bagel Mania (this little bagel shop on Sauchiehall St that has THE most amazing Lemon Drizzle muffins I've ever tasted). It was called "this water" and when I saw it, I fell in love. The clever name and awesomely cute packaging was enough, nevermind the product (which was quite delicious).I did a little research and found that London-based Pearlfisher is responsible for the re-design. This company was entirely unfamiliar to me until I took some time to peruse their website this morning. Today, they are my favorite design firm. Next week, they will probably still be top 5.
A short index of things I love about this company:
1. this water packaging
2. Quirky Dr. Stuart's Tea packaging.
3. The existence of their future insight program LifeModes "which seeks
to understand big cultural shifts and changing human needs."
4. Their stance on ethical design, "We won’t work with brands that
aren’t truthful about what they stand for, or which are willfully damaging
life and the environment."


